000 | 01001nam a2200349 a 4500 | ||
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001 | 000571332 | ||
003 | OCoLC | ||
005 | 20241013220122.0 | ||
008 | 120529s2009 enk rb 001 0 eng d | ||
020 | _a9780007256532 | ||
035 | _a374079 | ||
035 | _a374080 | ||
035 | _a374081 | ||
040 |
_aUAISF _bspa _cUIASF _dUIASF |
||
050 | 4 |
_aBF 448 _bA75.2009 |
|
100 | 1 | _aAriely, Dan | |
245 | 1 | 0 |
_aPredictably irrational : _bthe hidden forces that shape our decisions / _cDan Ariely |
246 | 1 | 0 | _aHidden forces that shape our decisions |
250 | _aRevised and expanded edition. | ||
260 |
_aLondon : _bHarper, _c2009. |
||
300 |
_a368 p. ; _c20 cm. |
||
504 | _aIncluye referencias bibliográficas: (p. [341]-353) e índice | ||
650 | 4 | _aToma de decisiones | |
650 | 4 |
_aEconomía _xAspectos psicológicos |
|
650 | 4 | _aComportamiento del consumidor | |
905 | _a01 | ||
942 | _cNEWBFXC1 | ||
999 |
_c539505 _d539505 |
||
980 |
_8126340 _g ADMIN1 |