000 | 00803nam a2200301 a 4500 | ||
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001 | 000571505 | ||
005 | 20240105151131.0 | ||
008 | 120530s2006 nyu rb 001 0 eng d | ||
020 | _a9780805078046 | ||
035 | _a374111 | ||
035 | _a374112 | ||
035 | _a374113 | ||
040 |
_aDLC _bspa _cDLC _dUIASF |
||
050 | 4 |
_aHF 5825 _bB55.2006 |
|
100 | 1 | _aBly, Robert W | |
245 | 1 | 4 |
_aThe copywriter's handbook : _ba step-by-step guide to writing copy that sells / _cRobert W. Bly. |
250 | _a3rd ed. | ||
260 |
_aNew York : _bSt. Martin's Griffin, _c2006. |
||
300 |
_axvii, 410 p. ; _c20 cm. |
||
650 | 4 | _aPublicidad | |
650 | 4 | _aRedacción publicitaria | |
650 | 4 | _aMaterial publicitario | |
905 | _a01 | ||
942 | _cNEWBFXC1 | ||
999 |
_c539678 _d539678 |
||
980 |
_851 _gRonald RUIZ |