000 00803nam a2200301 a 4500
001 000571505
005 20240105151131.0
008 120530s2006 nyu rb 001 0 eng d
020 _a9780805078046
035 _a374111
035 _a374112
035 _a374113
040 _aDLC
_bspa
_cDLC
_dUIASF
050 4 _aHF 5825
_bB55.2006
100 1 _aBly, Robert W
245 1 4 _aThe copywriter's handbook :
_ba step-by-step guide to writing copy that sells /
_cRobert W. Bly.
250 _a3rd ed.
260 _aNew York :
_bSt. Martin's Griffin,
_c2006.
300 _axvii, 410 p. ;
_c20 cm.
650 4 _aPublicidad
650 4 _aRedacción publicitaria
650 4 _aMaterial publicitario
905 _a01
942 _cNEWBFXC1
999 _c539678
_d539678
980 _851
_gRonald RUIZ