| 000 | 01097nam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 000573572 | ||
| 005 | 20240105151152.0 | ||
| 008 | 120704t20012001nyua r 001 0 eng d | ||
| 020 | _a0071373586 | ||
| 020 | _a9780071373586 | ||
| 035 | _a375515 | ||
| 035 | _a375516 | ||
| 035 | _a375517 | ||
| 040 |
_aUIASF _bspa _cUIASF _erda _dUIASF |
||
| 050 | 4 |
_aHF 5827.2 _bR53.2001 |
|
| 100 |
_aRies, Al _eautor |
||
| 245 | 1 | 0 |
_aPositioning : _bthe battle for your mind / _cAl Ries, Jack Trout ; with a new foreword by Philip Kotler. |
| 246 | 1 | 0 | _aBattle for your mind |
| 260 |
_aNew York, NY : _bMcGraw-Hill, _c[2001], ©2001. |
||
| 300 |
_ax, 213 p. : _bilustraciones ; _c21 cm. |
||
| 336 |
_atexto _2rdacontent |
||
| 337 |
_asin medio _2rdamedia |
||
| 338 |
_avolumen _2rdacarrier |
||
| 500 | _aIncluye índice. | ||
| 650 | 4 | _aPosicionamiento (Publicidad) | |
| 650 | 0 | _aPositioning (Advertising) | |
| 700 |
_aTrout, Jack _eautor |
||
| 700 | 1 |
_aKotler, Philip _eprologuista _979532 |
|
| 905 | _a01 | ||
| 942 |
_cNEWBFXC1 _2lcc |
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| 999 |
_c541737 _d541737 |
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| 980 |
_851 _gRonald RUIZ |
||