000			02032cam a2200445 i 4500
001			000573707
005			20240105151155.0
008			120710s2010 maua r 001 0 eng d
010			_a2010018826
020			_a9781592535781
020			_a159253578X
035			_a375565
035			_a375566
035			_a375567
040			_aDLC _bspa _cDLC _erda _dUIASF
050		4	_aNC 1002.L63 _bB83.2010
100	1		_aBudelmann, Kevin, _eautor
245	1	0	_aBrand identity essentials : _b100 principles for designing logos and building brands / _cKevin Budelmann, Yang Kim, Curt Wozniak.
250			_aFirst publishers
260			_aBeverly, Mass. : _bRockport Publishers, _cc2010.
300			_a208 páginas : _bilustraciones (algunas a color) ; _c27 cm
336			_atexto _2rdacontent
336			_aTexto _2rdacontent
337			_asin medio _2rdamedia
338			_avolumen _2rdacarrier
500			_aIncluye índice.
505	0		_aImagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.
520	8		_aThis title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
650		0	_aLogos (Symbols) _xDesign.
650		4	_aLogos (Símbolos) _xDiseño
650		0	_aIndustrial design coordination.
650		4	_aCoordinación de diseño industrial
700	1		_aKim, Yang, _d1968- _eautor
700	1		_aWozniak, Curt _eautor
905			_a01
942			_cNEWBFXC1
999			_c541872 _d541872
980			_851 _gRonald RUIZ