| 000 | 01707cam a2200445 i 4500 | ||
|---|---|---|---|
| 001 | 000573708 | ||
| 005 | 20240105151155.0 | ||
| 008 | 120710t20122012mx a rb 001 0 spa d | ||
| 010 | _a2010929753 | ||
| 020 | _a9786074816334 | ||
| 020 | _a6074816336 | ||
| 035 | _a375548 | ||
| 035 | _a375549 | ||
| 035 | _a375550 | ||
| 040 |
_aDLC _bspa _cDLC _erda _dUIASF |
||
| 050 | 4 |
_aHD 9980.5 _bH6418.2012 |
|
| 100 | 1 |
_aHoffman, K. Douglas _eautor |
|
| 240 | 1 | 0 |
_aServices marketing : concepts, strategies, & cases. _lespañol |
| 245 | 1 | 0 |
_aMarketing de servicios : _bconceptos, estrategias y casos : _cK. Douglas Hoffman, John E. G. Bateson ; traducción: Guadalupe Meza Staines, Martha Elsa Mauri Hernández. |
| 250 | _aCuarta edición. | ||
| 260 |
_aMéxico, D.F. : _bCengage Learning, _c2012, ©2012. |
||
| 300 |
_axviii, 443 páginas : _bilustraciones ; _c27 cm |
||
| 336 |
_atexto _2rdacontent |
||
| 337 |
_asin medio _2rdamedia |
||
| 338 |
_avolumen _2rdacarrier |
||
| 500 | _aServices marketing : concepts, strategies, & cases. | ||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 4 |
_aIndustrias de servicios _xMercadotecnia |
|
| 700 | 1 |
_aBateson, John E. G. _eautor |
|
| 700 | 1 |
_aMeza Staines, Guadalupe _etraductor |
|
| 700 | 1 |
_aMauri Hernández, Martha Elsa _etraductor |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1105/2010929753-d.html _zDescripción del editor |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1105/2010929753-t.html _zTabla de contenido |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c541873 _d541873 |
||
| 980 |
_851 _gRonald RUIZ |
||