| 000 | 01450nam a2200421 i 4500 | ||
|---|---|---|---|
| 001 | 000574109 | ||
| 005 | 20240105151159.0 | ||
| 008 | 120717s2004 sp a rb 001 0 spa d | ||
| 020 | _a8495787458 | ||
| 035 | _a376075 | ||
| 035 | _a376629 | ||
| 035 | _a377382 | ||
| 040 |
_aUIASF _bspa _cUIASF _erda _dUIASF |
||
| 041 | 1 |
_aspa _heng |
|
| 050 | 4 |
_aHF 5415.32 _bZ3518.2004 |
|
| 100 | 1 |
_aZaltman, Gerald _eautor |
|
| 240 | 1 | 0 |
_aHow customers think : essential insights into the mind of the market. _f2003 _lEspañol |
| 245 | 1 | 0 |
_aCómo piensan los consumidores : _blo que nuestros clientes no pueden decirnos y nuestros competidores no saben / _cGerald Zaltman ; traducción María Isabel Merino. |
| 260 |
_aBarcelona : _bUrano, _c2004. |
||
| 300 |
_axxii, 389 páginas : _bilustraciones ; _c25 cm |
||
| 336 |
_atexto _2rdacontent |
||
| 337 |
_asin medio _2rdamedia |
||
| 338 |
_avolumen _2rdacarrier |
||
| 650 | 0 |
_aConsumer behavior _xPsychological aspects. |
|
| 650 | 4 |
_aComportamiento del consumidor _xAspectos psicológicos |
|
| 650 | 0 |
_aConsumers _xPsychology. |
|
| 650 | 4 |
_aConsumidores _xPsicología |
|
| 650 | 0 |
_aMarketing _xPsychological aspects. |
|
| 650 | 4 |
_aMercadotecnia _xAspectos psicológicos |
|
| 650 | 0 | _aCreative thinking. | |
| 650 | 4 | _aPensamiento creativo (Educación) | |
| 700 | 1 |
_aMerino, María Isabel _etraductor |
|
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c542274 _d542274 |
||
| 980 |
_851 _gRonald RUIZ |
||