| 000 | 01169cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 000574798 | ||
| 005 | 20240105151207.0 | ||
| 008 | 120809s2008 caua rb 001 0 eng d | ||
| 020 | _a9780787996918 | ||
| 035 | _a376263 | ||
| 035 | _a376264 | ||
| 035 | _a376265 | ||
| 035 | _a376590 | ||
| 035 | _a376591 | ||
| 035 | _a376592 | ||
| 040 |
_aDLC _bspa _cDLC _erda _dUIASF |
||
| 050 | 4 |
_aAM 121 _bK68.2008 |
|
| 100 | 1 |
_aKotler, Neil G., _d1941- _eautor |
|
| 245 | 1 | 0 |
_aMuseum marketing and strategy : _bdesigning missions, building audiences, generating revenue and resources / _cNeil G. Kotler, Philip Kotler, Wendy I. Kotler. |
| 250 | _aSecond edition. | ||
| 260 |
_aSan Francisco : _bJossey-Bass, _c2008, ©,2008. |
||
| 300 |
_axxx, 511 páginas : _bilustraciones ; _c25 cm |
||
| 336 |
_atexto _2rdacontent |
||
| 337 |
_asin medio _2rdamedia |
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| 338 |
_avolumen _2rdacarrier |
||
| 650 | 4 |
_aMuseos - _xAdministración |
|
| 650 | 4 |
_aMuseos - _xMercadotecnia |
|
| 700 | 1 |
_aKotler, Philip _eautor _979532 |
|
| 700 | 1 |
_aKotler, Wendy I., _d1947- _eautor |
|
| 905 | _a01 | ||
| 942 |
_cNEWBFXC1 _2lcc |
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| 999 |
_c542962 _d542962 |
||
| 980 |
_851 _gRonald RUIZ |
||