| 000 | 01047nam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 000575351 | ||
| 005 | 20240105151214.0 | ||
| 008 | 120822s2011 enk rb 001 0 eng d | ||
| 020 | _a9780749462994 | ||
| 020 | _a074946299X | ||
| 035 | _a376643 | ||
| 040 |
_aDLC _bspa _cDLC _erda _dUIASF |
||
| 050 | 4 |
_aHD 69.B7 _bH35.2011 |
|
| 100 | 1 |
_aHaig, Matt _eautor |
|
| 245 | 1 | 0 |
_aBrand failures : _bthe truth about the 100 biggest branding mistakes of all time / _cMatt Haig. |
| 250 | _aSecond edition. | ||
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2011. |
||
| 300 |
_axiv, 242 páginas ; _c22 cm |
||
| 336 |
_atexto _2rdacontent |
||
| 337 |
_asin medio _2rdamedia |
||
| 338 |
_avolumen _2rdacarrier |
||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 4 | _aProductos de marca registrada (Mercadotecnia) | |
| 650 | 0 | _aBrand loyalty | |
| 650 | 4 | _aRelaciones con los clientes | |
| 650 | 0 | _aBrand choice | |
| 650 | 4 | _aElección de marcas | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c543512 _d543512 |
||
| 980 |
_851 _gRonald RUIZ |
||