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035			_a378446
040			_aUKM _bspa _cDLC _erda _dUIASF
050		4	_aHF 5386 _bH654.2011
100	1		_aHogan, Kevin _eautor
245	1	4	_aThe science of influence : _bhow to get anyone to say yes in 8 minutes or less! / _cKevin Hogan.
250			_aSecond edition.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _c2011, ©2011.
300			_axiv, 305 páginas ; _c23 cm
336			_atexto _2rdacontent
337			_asin medio _2rdamedia
338			_avolumen _2rdacarrier
504			_aIncluye referencias bibliográficas (páginas 287-294) e índice.
505	0		_aInfluencing others to change -- The first four seconds -- The delta model of influence -- Credibility : the pivot point of persuasion -- The new principles of influence -- Introduction to omega strategies -- Framing principles, persuasion techniques & influential strategies -- Applying the laws of influence -- The influential secret of oscillation -- Mind reading : how to know what they are thinking -- I'll think about it -- How the their brain buys...you! -- "I will do the work for you" : magic words that unlock minds -- The power of thinking without thinking -- Influence in sales and marketing online in the real world -- The problem and opportunity of memory influence -- Women : influencing women to buy.
650		0	_aSuccess in business.
650		4	_aÉxito en los negocios
650		0	_aInfluence (Psychology)
650		4	_aInfluencia (Psicología)
650		0	_aPersuasion (Psychology)
650		4	_aPersuasión (Psicología)
905			_a01
942			_cNEWBFXC1
999			_c544522 _d544522
980			_851 _gRonald RUIZ