000			02076nam a2200445 i 4500
001			000576939
005			20240105151254.0
008			121010t20042004nyua r 001 0 eng d
010			_a2003026032
020			_a0071428682 (hardcover : alk. paper)
035			_a379189
035			_a379190
035			_a379191
035			_a379192
040			_aDLC _bspa _cDLC _erda _dUIASF
050		4	_aHF 5415.129 _bG67.2004
100	1		_aGorchels, Linda _eautor
245	1	4	_aThe manager's guide to distribution channels / _cLinda Gorchels, Edward J. Marien, Chuck West.
260			_aNew York, N.Y. : _bMcGraw-Hill, _c[2004], ©2004.
300			_axii, 225 páginas : _bilustraciones ; _c24 cm
336			_atexto _2rdacontent
337			_asinmedio _2rdamedia
338			_avolumen _2rdacarrier
500			_aIncluye índice.
505	0		_aUnderstanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans.
530			_aDisponible en la World Wide Web.
650		0	_aMarketing channels.
650		4	_aCanales de Comercialización
700	1		_aWest, Chuck _eautor
700	1		_aMarien, Edward J. _eautor
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh042/2003026032.html _zInformación biográfica
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh041/2003026032.html _zDescripción del editor
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0411/2003026032.html _zTabla de contenido
856	4	0	_uhttp://site.ebrary.com/lib/uisantafe/Doc?id=10065202 _zAn electronic book accessible through the World Wide Web; click to view
905			_a01
942			_cNEWBFXC1
999			_c545088 _d545088
980			_851 _gRonald RUIZ