000			01847cam a2200409 i 4500
001			000577383
005			20240105151304.0
008			121024t20092009nyuado rb 001 0 eng d
010			_a2009014852
020			_a9781581156638 (alk. paper)
020			_a1581156634 (alk. paper)
035			_a379635
035			_a379984
035			_a380193
040			_aDLC _bspa _cDLC _erda _dUIASF
050		4	_aHC 79.C6 _bP45.2009
100	1		_aPellegrin, Bertrand _eautor
245	1	0	_aBranding the man : _bwhy men are the next frontier in fashion retail / _cby Bertrand Pellegrin.
260			_aNew York, NY : _bAllworth Press, _c2009, ©2009.
300			_axxii, 201 páginas : _bilustraciones, fotografías blanco y negro, gráficas ; _c24 cm
336			_atexto _2rdacontent
337			_asin medio _2rdamedia
338			_avolumen _2rdacarrier
504			_aIncluye referencias bibliográficas e índice.
505	0		_aWho's the man? -- Whay the men's store must change? -- When retail is relevant -- Where the boys are -- Where men are king -- Creating the branded men's environment -- Retailers making their mark : who leads? who follows? -- Getting the goods : let the merchandise tell the story -- The power of retail design -- Using technology to enhance the men's retail experience -- Setting the stage : activating the store -- The store as town square : a toolbox for creating a customer community -- Customer service : a store's recipe for success -- The ten commandments of a great men's store -- Conclusion : branding the man : retailing's next frontier.
650		0	_aMale consumers.
650		4	_aConsumidores masculinos
650		0	_aMarketing.
650		4	_aMercadotecnia
650		0	_aFashion.
650		4	_aModa
905			_a01
942			_cNEWBFXC1
999			_c545528 _d545528
980			_851 _gRonald RUIZ