000 | 01847cam a2200409 i 4500 | ||
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001 | 000577383 | ||
005 | 20240105151304.0 | ||
008 | 121024t20092009nyuado rb 001 0 eng d | ||
010 | _a2009014852 | ||
020 | _a9781581156638 (alk. paper) | ||
020 | _a1581156634 (alk. paper) | ||
035 | _a379635 | ||
035 | _a379984 | ||
035 | _a380193 | ||
040 |
_aDLC _bspa _cDLC _erda _dUIASF |
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050 | 4 |
_aHC 79.C6 _bP45.2009 |
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100 | 1 |
_aPellegrin, Bertrand _eautor |
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245 | 1 | 0 |
_aBranding the man : _bwhy men are the next frontier in fashion retail / _cby Bertrand Pellegrin. |
260 |
_aNew York, NY : _bAllworth Press, _c2009, ©2009. |
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300 |
_axxii, 201 páginas : _bilustraciones, fotografías blanco y negro, gráficas ; _c24 cm |
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336 |
_atexto _2rdacontent |
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337 |
_asin medio _2rdamedia |
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338 |
_avolumen _2rdacarrier |
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504 | _aIncluye referencias bibliográficas e índice. | ||
505 | 0 | _aWho's the man? -- Whay the men's store must change? -- When retail is relevant -- Where the boys are -- Where men are king -- Creating the branded men's environment -- Retailers making their mark : who leads? who follows? -- Getting the goods : let the merchandise tell the story -- The power of retail design -- Using technology to enhance the men's retail experience -- Setting the stage : activating the store -- The store as town square : a toolbox for creating a customer community -- Customer service : a store's recipe for success -- The ten commandments of a great men's store -- Conclusion : branding the man : retailing's next frontier. | |
650 | 0 | _aMale consumers. | |
650 | 4 | _aConsumidores masculinos | |
650 | 0 | _aMarketing. | |
650 | 4 | _aMercadotecnia | |
650 | 0 | _aFashion. | |
650 | 4 | _aModa | |
905 | _a01 | ||
942 | _cNEWBFXC1 | ||
999 |
_c545528 _d545528 |
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980 |
_851 _gRonald RUIZ |