| 000 | 01063nam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 000577720 | ||
| 005 | 20240105151314.0 | ||
| 008 | 121105t20132013njuao rb 001 0 eng d | ||
| 010 | _a2009046409 | ||
| 020 | _a9780132744034 | ||
| 020 | _a0132744031 | ||
| 035 | _a379995 | ||
| 040 |
_aUIASF _bspa _cUIASF _erda _dUIASF |
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| 050 | 4 |
_aHF 5415 _bK672.2013 |
|
| 100 | 1 |
_aArmstrong, Gary _q(Gary M.) _eautor |
|
| 245 | 1 | 0 |
_aMarketing : _ban introduction / _cGary Armstrong, Philip Kotler. |
| 250 | _aEleventh edition. | ||
| 260 |
_aNew Jersey : _bPearson Education, _c2013, ©2013. |
||
| 300 |
_a1 volumen (varias paginaciones) : _bilustraciones color, fotos color ; _c28 cm |
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| 336 |
_atexto _2rdacontent |
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| 337 |
_asin medio _2rdamedia |
||
| 338 |
_avolumen _2rdacarrier |
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| 504 | _aIncluye referencias bibliográficas, glosario e índices. | ||
| 650 | 0 | _aMarketing | |
| 650 | 4 | _aMercadotecnia | |
| 700 | 1 |
_aKotler, Philip _eautor _979532 |
|
| 905 | _a01 | ||
| 942 |
_cNEWBFXC1 _2lcc |
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| 999 |
_c545862 _d545862 |
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| 980 |
_851 _gRonald RUIZ |
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