000			02056nam a2200421 i 4500
001			000581384
005			20240105151424.0
008			130319r20122009njua rb 001 0 eng d
010			_a2008055010
020			_a9780137126859
020			_a0137126859
035			_a383283
040			_aDLC _bspa _cDLC _erda _dUIASF
050		4	_aHF 5429 _bS59.2012
100	1		_aSorensen, Herb, _d1944- _eautor
245	1	0	_aInside the mind of the shopper : _bthe science of retailing / _cHerb Sorensen.
250			_aTenth printing.
260			_aUpper Saddle River, New Jersey : _bPearson Education, _c2012, ©2009.
300			_axix, 227 páginas : _bilustraciones ; _c24 cm
336			_atexto _2rdacontent
337			_asin medio _2rdamedia
338			_avolumen _2rdacarrier
504			_aIncluye referencias bibliográficas e índice.
505	0		_aThe quick trip : eighty percent of shopper time is wasted -- Three moments of truth and three currencies -- In-store migration patterns : where shoppers go and what they do -- Active retailing : putting products into the path of shoppers -- Brands, retailers, and shoppers : why the long tail is wagging the dog -- The quick trip paradox : an interview with Unilever's Mike Twitty -- Integrating online and offline retailing : an interview with professors Peter Fader (the Wharton School) and Wendy Moe (University of Maryland) -- Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural -- Insights into action : a retailer responds : an interview with Mark Heckman of Marsh Supermarkets -- Conclusions : the Internet goes shopping.
650		0	_aRetail trade.
650		4	_aComercio minorista
650		0	_aConsumer behavior.
650		4	_aComportamiento del consumidor
650		0	_aMarketing.
650		4	_aMercadotecnia
650		0	_aStores, Retail _xDesign and construction.
650		4	_aAlmacenes al por menor - _xDiseño y construcción
905			_a01
942			_cNEWBFXC1
999			_c549503 _d549503
980			_851 _gRonald RUIZ