000 | 00934nam a2200313 i 4500 | ||
---|---|---|---|
001 | 000581400 | ||
005 | 20240105151424.0 | ||
008 | 130319t20102010enka rb 000 0 eng d | ||
020 | _a9780195573565 | ||
020 | _a0195573560 | ||
035 | _a383291 | ||
040 |
_aUKM _bspa _cUKM _erda _dUIASF |
||
050 | 4 |
_aHF 5415.1255 _bS53.2010 |
|
100 | 1 |
_aSharp, Byron _eautor |
|
245 | 1 | 0 |
_aHow brands grow : _bwhat marketers don't know / _cby Byron Sharp. |
260 |
_aOxford ; _aNew York : _bOxford University, _c2010, ©2010. |
||
300 |
_axvii, 228 páginas : _bilustraciones ; _c23 cm |
||
336 |
_atexto _2rdacontent |
||
337 |
_asin medio _2rdamedia |
||
338 |
_avolumen _2rdacarrier |
||
504 | _aIncluye referencias bibliográficas. | ||
650 | 0 | _aBranding (Marketing) | |
650 | 4 | _aProductos de marca registrada (Mercadotecnia) | |
905 | _a01 | ||
942 | _cNEWBFXC1 | ||
999 |
_c549519 _d549519 |
||
980 |
_851 _gRonald RUIZ |