000			02331cam a2200517 i 4500
001			000582403
003			UIASF
005			20240105151449.0
008			130419t20122009mx rb 001 0 spa d
020			_a9786074007619
035			_a383805
035			_a445389
040			_aDLC _bspa _erda _cUIASF _dUIASF
041	1		_aspa _heng
050		4	_aHD 30.19 _bM3318.2012
100	1		_aMcCracken, Grant David, _d1951- _eautor
240	1	0	_aChief culture officer: how to create a living, breathing corporation. _lEspañol
245	1	0	_aChief culture officer : _bun directivo orientado a la cultura, cómo cear una empresa vital y exitosa / _cGrant McCracken ; tradujo: Enrique Mercado.
246	1	0	_aCómo cear una empresa vital y exitosa
250			_aPrimera edición.
264		1	_aMéxico, D.F. : _bOcéano, _c2012.
264		4	_c©2009.
300			_a209 páginas ; _c22 cm
336			_atexto _btxt _2rdacontent
337			_asin medio _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
490	1		_aAlta definición
504			_aIncluye referencias bibliográficas e índice.
505	0		_aGetting past guru: being Steve Jobs -- Stealth CCOs -- Culture fast and slow -- Status and cool -- Producers and consumers -- Building a secret sneaker store -- How-to -- Philistines -- Bonus feature A. Ten candidates for CCO -- Bonus feature B. A tool kit for the rising CCO.
520			_aGrant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world.
650		0	_aManagement _xSocial aspects.
650		4	_aAdministración _xAspectos sociales.
650		0	_aPopular culture _xEconomic aspects.
650		4	_aCultura popular _xAspectos económicos.
650		0	_aProductos nuevos. _xSocial aspects.
650		4	_aProductos nuevos. _xAspectos sociales
650		0	_aOrganizational change.
650		4	_aCambio organizacional
700	1		_aMercado, Enrique _etraductor
830		0	_aAlta definición
905			_a01
942			_cNEWBFXC1
999			_c550513 _d550513
980			_851 _gRonald RUIZ