| 000 | 01529nam a2200433 i 4500 | ||
|---|---|---|---|
| 001 | 000584286 | ||
| 005 | 20241013221118.0 | ||
| 008 | 130606t20102010maua rb 001 0 eng d | ||
| 010 | _a2008942257 | ||
| 020 | _a9780495569428 | ||
| 020 | _a0495569429 | ||
| 035 | _a385863 | ||
| 035 | _a385864 | ||
| 035 | _a385865 | ||
| 040 |
_aDLC _bspa _erda _cDLC _dUIASF |
||
| 050 | 4 |
_aP 96.M34 _bA43.2010 |
|
| 100 | 1 |
_aAlbarran, Alan B., _eautor |
|
| 245 | 1 | 0 |
_aManagement of electronic media / _cAlan B. Albarran. |
| 250 | _aFourth edition. | ||
| 264 | 1 |
_aBoston, Mass. : _bWadsworth Cengage Learning, _c[2010], |
|
| 264 | 4 | _c©2010. | |
| 300 |
_axxii, 332 páginas : _bilustraciones ; _c24 cm |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asinmedio _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 |
_aMass media _xManagement. |
|
| 650 | 4 |
_aMedios de comunicación masiva _xAdministración |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1212/2008942257-d.html _zDescripción publicitaria |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1212/2008942257-t.html _zTabla de contenido |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1303/2008942257-b.html _zInformación bibliográfica |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c552386 _d552386 |
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| 980 |
_8126340 _g ADMIN1 |
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| 003 | MX-MxUI | ||