000 01321cam a2200397 i 4500
001 000585257
005 20240103081922.0
008 130618t20122012maua rb 001 0 eng d
010 _a2011040806
020 _a9781592537266
020 _a159253726X
035 _a385681
040 _aDLC
_bspa
_erda
_cDLC
_dUIASF
050 4 _aHF 5415.1255
_bM548.2012
100 1 _aMillman, Debbie
_eautor
245 1 0 _aBrand Bible :
_bthe complete guide to building, designing, and sustaining brands /
_cedited by Debbie Millman ; Rodrigo Corral Design.
246 3 0 _aComplete guide to building, designing, and sustaining brands
264 1 _aBeverly, Mass. :
_bRockport Publishers,
_c2012,
264 4 _c©2012.
300 _a312 páginas :
_bilustraciones a color ;
_c24 cm
336 _atexto
_btxt
_2rdacontent
337 _asin medio
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
504 _aIncluye referencias bibliográficas e índice.
650 0 _aBranding (Marketing)
650 4 _aProductos de marca registrada (Mercadotecnia)
650 0 _aBrand name products.
650 4 _aProductos de nombre comercial
700 1 _aMillman, Debbie
_eeditor
700 1 _aCorral Design, Rodrigo
_eeditor
905 _a21
942 _cNEWBFXC10
999 _c553345
_d553345
980 _851
_gRonald RUIZ