000 | 02846nam a2200505 i 4500 | ||
---|---|---|---|
001 | 000590749 | ||
003 | mxmxui | ||
005 | 20240105151600.0 | ||
008 | 130809t20132013ilu rb 001 0 eng d | ||
010 | _a2012028267 | ||
020 | _a9781555708894 (paper) | ||
020 | _a9781555709204 (PDF) | ||
020 | _a9781555709211 (e-pub) | ||
020 | _a9781555709228 (Kindle) | ||
035 | _a387252 | ||
040 |
_aDLC _bspa _erda _cDLC _dUIASF |
||
050 | 4 |
_aZ 692.C65 _bK46.2013 |
|
100 | 1 |
_aKennedy, Marie R. _eautor |
|
245 | 1 | 0 |
_aMarketing your library's electronic resources : _ba how-to-do-it manual / _cMarie R. Kennedy, Cheryl LaGuardia. |
264 | 1 |
_aChicago : _bNeal-Schuman, an imprint of the American Library Association, _c2013, |
|
264 | 4 | _c©2013. | |
300 |
_a177 páginas : _bilustraciones ; _c28 cm. |
||
336 |
_atexto _btxt _2rdacontent |
||
337 |
_asin medio _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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490 | 1 | _aHow-to-do-it manuals. Manual for librarians | |
504 | _aIncluye referencias bibliográficas e índice. | ||
505 | 0 | _aDetermining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls. | |
650 | 0 |
_aLibraries _xSpecial collections _xElectronic information resources. |
|
650 | 4 |
_aBibliotecas - _xColecciones especiales - _xRecursos de información electrónicos |
|
650 | 0 |
_aLibraries _xMarketing. |
|
650 | 4 |
_aBibliotecas - _xMercadotecnia |
|
650 | 0 |
_aElectronic information resources _xMarketing. |
|
650 | 4 |
_aRecursos de información electrónicos - _xMercadotecnia |
|
650 | 0 |
_aLibraries _zUnited States _xMarketing _vCase studies. |
|
650 | 4 |
_aBibliotecas - _zEstados Unidos - _xMercadotecnia - _vEstudio de casos |
|
700 | 1 |
_aLaGuardia, Cheryl _eautor |
|
830 | 0 |
_aHow-to-do-it manuals. _pManual for librarians |
|
905 | _a13 | ||
942 |
_cNEWBFXC1 _n0 |
||
999 |
_c558811 _d558811 |
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980 |
_851 _gRonald RUIZ |