000			02846nam a2200505 i 4500
001			000590749
003			mxmxui
005			20240105151600.0
008			130809t20132013ilu rb 001 0 eng d
010			_a2012028267
020			_a9781555708894 (paper)
020			_a9781555709204 (PDF)
020			_a9781555709211 (e-pub)
020			_a9781555709228 (Kindle)
035			_a387252
040			_aDLC _bspa _erda _cDLC _dUIASF
050		4	_aZ 692.C65 _bK46.2013
100	1		_aKennedy, Marie R. _eautor
245	1	0	_aMarketing your library's electronic resources : _ba how-to-do-it manual / _cMarie R. Kennedy, Cheryl LaGuardia.
264		1	_aChicago : _bNeal-Schuman, an imprint of the American Library Association, _c2013,
264		4	_c©2013.
300			_a177 páginas : _bilustraciones ; _c28 cm.
336			_atexto _btxt _2rdacontent
337			_asin medio _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
490	1		_aHow-to-do-it manuals. Manual for librarians
504			_aIncluye referencias bibliográficas e índice.
505	0		_aDetermining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls.
650		0	_aLibraries _xSpecial collections _xElectronic information resources.
650		4	_aBibliotecas - _xColecciones especiales - _xRecursos de información electrónicos
650		0	_aLibraries _xMarketing.
650		4	_aBibliotecas - _xMercadotecnia
650		0	_aElectronic information resources _xMarketing.
650		4	_aRecursos de información electrónicos - _xMercadotecnia
650		0	_aLibraries _zUnited States _xMarketing _vCase studies.
650		4	_aBibliotecas - _zEstados Unidos - _xMercadotecnia - _vEstudio de casos
700	1		_aLaGuardia, Cheryl _eautor
830		0	_aHow-to-do-it manuals. _pManual for librarians
905			_a13
942			_cNEWBFXC1 _n0
999			_c558811 _d558811
980			_851 _gRonald RUIZ