000 | 01013nam a2200337 i 4500 | ||
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001 | 000591231 | ||
003 | OCoLC | ||
005 | 20240105151604.0 | ||
008 | 121203s2012 nyua r 001 0 eng d | ||
020 | _a9780983330042 | ||
020 | _a0983330042 | ||
035 | _a386953 | ||
040 |
_aNNC _bspa _erda _cZCU _dUIASF |
||
050 | 4 |
_aHF 5415.13 _bC264.2012 |
|
100 | 1 |
_aCapon, Noel _eautor |
|
245 | 1 | 0 |
_aManaging marketing in the 21st century : _bdeveloping & implementing the market strategy / _cNoel Capon. |
250 | _a3rd edition. | ||
264 | 1 |
_1Bronxville, NY : _bWessex Press, _c2012. |
|
300 |
_axxxvii, 595 páginas : _bilustraciones ; _c28 cm |
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336 |
_atexto _btxt _2rdacontent |
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337 |
_asin medio _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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504 | _aIncluye referencias bibliográficas e índice. | ||
650 | 0 |
_aMarketing _xManagement. |
|
650 | 4 |
_aMercadotecnia _xAdministración |
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905 | _a01 | ||
942 | _cNEWBFXC1 | ||
999 |
_c559290 _d559290 |
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980 |
_851 _gRonald RUIZ |