| 000 | 01013nam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 000591231 | ||
| 003 | OCoLC | ||
| 005 | 20240105151604.0 | ||
| 008 | 121203s2012 nyua r 001 0 eng d | ||
| 020 | _a9780983330042 | ||
| 020 | _a0983330042 | ||
| 035 | _a386953 | ||
| 040 |
_aNNC _bspa _erda _cZCU _dUIASF |
||
| 050 | 4 |
_aHF 5415.13 _bC264.2012 |
|
| 100 | 1 |
_aCapon, Noel _eautor |
|
| 245 | 1 | 0 |
_aManaging marketing in the 21st century : _bdeveloping & implementing the market strategy / _cNoel Capon. |
| 250 | _a3rd edition. | ||
| 264 | 1 |
_1Bronxville, NY : _bWessex Press, _c2012. |
|
| 300 |
_axxxvii, 595 páginas : _bilustraciones ; _c28 cm |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin medio _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 4 |
_aMercadotecnia _xAdministración |
|
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c559290 _d559290 |
||
| 980 |
_851 _gRonald RUIZ |
||