000			01709cam a2200349 i 4500
001			000597115
005			20240105151644.0
008			131008t20062006caua rb 001 0 eng d
010			_a2005013495
020			_a1412926351 (pbk. : alk. paper)
035			_a388653
040			_aDLC _bspa _erda _cDLC _dUIASF
050		4	_aHM 1221 _bH43.2006
100	1		_aHeath, Robert L. _q(Robert Lawrence), _d1941- _eautor
245	1	0	_aToday's public relations : _ban introduction / _cby Robert L. Heath, W. Timothy Coombs.
264		1	_aThousand Oaks, Calif. : _bSAGE Publications, _c[2006]
264		4	_c©2006
300			_axix, 539 páginas : _bilustraciones ; _c25 cm
336			_atexto _btxt _2rdacontent
337			_asin medio _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye referencias bibliográficas e índice.
505	0		_aStrategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.
650		0	_aPublic relations.
650		4	_aRelaciones públicas
700	1		_aCoombs, W. Timothy _eautor
905			_a01
942			_cNEWBFXC1
999			_c565127 _d565127
980			_851 _gRonald RUIZ