| 000 | 01109cam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 000597932 | ||
| 003 | MX-MxUI | ||
| 005 | 20240710135912.0 | ||
| 008 | 131017s2013 au rb 001 0 eng d | ||
| 010 | _a2012554109 | ||
| 020 | _a9780195573558 (pbk.) | ||
| 020 | _a0195573552 (pbk.) | ||
| 035 | _a388935 | ||
| 040 |
_aDLC _bspa _erda _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415 _bS3985.2013 |
|
| 100 | 1 |
_aSharp, Byron _eautor |
|
| 245 | 1 | 0 |
_aMarketing : _btheory, evidence, practice / _cByron Sharp. |
| 264 | 1 |
_aSouth Melbourne, Victoria, Australia : _bOxford University Press, _c2013. |
|
| 300 |
_aliv, 609 páginas ; _c25 cm |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin medio _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 4 |
_aMercadotecnia _9163754 |
|
| 650 | 0 |
_aMarketing _zAustralia _vCase studies. |
|
| 650 | 4 |
_aMercadotecnia _vEstudio de casos _9204628 |
|
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 980 |
_8128864 _gLAURA CAROLINA CARROUCHE SILVA |
||
| 999 |
_c565938 _d565938 |
||