| 000 | 01549cam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 000597933 | ||
| 005 | 20240105151650.0 | ||
| 008 | 131016r20132010njua rb 001 0 eng d | ||
| 010 | _a2009040210 | ||
| 020 | _a9780137058297 (hbk. : alk. paper) | ||
| 020 | _a0137058292 (hbk. : alk. paper) | ||
| 035 | _a388934 | ||
| 040 |
_aDLC _bspa _erda _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415.2 _bM35.2013 |
|
| 245 | 0 | 0 |
_aMarketing metrics : _bthe definitive guide to measuring marketing performance / _cPaul W. Farris [y otros tres]. |
| 250 | _aSecond edition, seventh printing. | ||
| 264 | 1 |
_aUpper Saddle River, N.J. : _bFT Press, _c2013, |
|
| 264 | 4 | _c©2010. | |
| 300 |
_axv, 414 páginas : _bilustraciones ; _c24 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin medio _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 505 | 0 | _aIntroduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics. | |
| 650 | 0 | _aMarketing research. | |
| 650 | 4 | _aInvestigación de mercado | |
| 650 | 0 |
_aMarketing _xMathematical models. |
|
| 650 | 4 |
_aMercadotecnia _xModelos matemáticos |
|
| 700 | 1 |
_aFarris, Paul _eautor |
|
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c565939 _d565939 |
||
| 980 |
_851 _gRonald RUIZ |
||