000 | 01713cam a2200373 i 4500 | ||
---|---|---|---|
001 | 000597954 | ||
005 | 20240105151651.0 | ||
008 | 131015t20102010nyua rb 001 0 eng d | ||
010 | _a2009018628 | ||
020 | _a9780765623638 (cloth : alk. paper) | ||
020 | _a0765623633 (cloth : alk. paper) | ||
035 | _a388938 | ||
040 |
_aDLC _bspa _erda _cDLC _dUIASF |
||
050 | 4 |
_aHF 5415 _bH869.2010 |
|
100 | 1 |
_aHunt, Shelby D. _eautor |
|
245 | 1 | 0 |
_aMarketing theory : _bfoundations, controversy, strategy, resource-advantage theory / _cShelby D. Hunt. |
264 | 1 |
_aArmonk, N.Y. : _bM.E. Sharpe, _c[2010] |
|
264 | 4 | _c©2010 | |
300 |
_axvii, 490 páginas : _bilustraciones ; _c27 cm. |
||
336 |
_atexto _btxt _2rdacontent |
||
337 |
_asin medio _bn _2rdamedia |
||
338 |
_avolumen _bnc _2rdacarrier |
||
504 | _aIncluye referencias bibliográficas e índice. | ||
505 | 0 | _aOn the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory. | |
650 | 0 | _aMarketing. | |
650 | 4 | _aMercadotecnia | |
650 | 0 | _aMarketing research. | |
650 | 4 | _aInvestigación de mercado | |
905 | _a01 | ||
942 | _cNEWBFXC1 | ||
999 |
_c565959 _d565959 |
||
980 |
_851 _gRonald RUIZ |