000			01713cam a2200373 i 4500
001			000597954
005			20240105151651.0
008			131015t20102010nyua rb 001 0 eng d
010			_a2009018628
020			_a9780765623638 (cloth : alk. paper)
020			_a0765623633 (cloth : alk. paper)
035			_a388938
040			_aDLC _bspa _erda _cDLC _dUIASF
050		4	_aHF 5415 _bH869.2010
100	1		_aHunt, Shelby D. _eautor
245	1	0	_aMarketing theory : _bfoundations, controversy, strategy, resource-advantage theory / _cShelby D. Hunt.
264		1	_aArmonk, N.Y. : _bM.E. Sharpe, _c[2010]
264		4	_c©2010
300			_axvii, 490 páginas : _bilustraciones ; _c27 cm.
336			_atexto _btxt _2rdacontent
337			_asin medio _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye referencias bibliográficas e índice.
505	0		_aOn the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory.
650		0	_aMarketing.
650		4	_aMercadotecnia
650		0	_aMarketing research.
650		4	_aInvestigación de mercado
905			_a01
942			_cNEWBFXC1
999			_c565959 _d565959
980			_851 _gRonald RUIZ