000 02167cam a2200433 i 4500
001 000601926
005 20240105151707.0
008 131121s2007 mauabd rb 001 0 eng d
010 _a2007009124
020 _a9781591398660 (hardcover : alk. paper)
020 _a1591398665
035 _a389673
040 _aDLC
_bspa
_erda
_cDLC
_dUIASF
050 4 _aHD 62.4
_bG47.2007
100 1 _aGhemawat, Pankaj,
_eautor
245 1 0 _aRedefining global strategy :
_bcrossing borders in a world where differences still matter /
_cPankaj Ghemawat.
264 1 _aBoston, Mass. :
_bHarvard Business School Press,
_c2007,
264 4 _c©2007.
300 _axii, 257 páginas :
_bilustraciones, diagramas, gráficas, mapas, tablas ;
_c24 cm
336 _atexto
_btxt
_2rdacontent
337 _asin medio
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
504 _aIncluye referencias bibliográficas (páginas [231-247]) e índice.
505 0 _aIntroduction -- Value in a world of differences -- Semiglobalization and strategy -- Differences across countries: the CAGE distance framework -- Global value creation: the ADDING value scorecard -- Strategies for global value creation -- Adaptation: adjusting to differences -- Aggregation: overcoming differences -- Arbitrage: exploiting differences -- Playing the differences: the AAA triangle -- Toward a better future: getting started.
650 0 _aInternational business enterprises
_xManagement.
650 4 _aEmpresas internacionales
_xAdministración
650 0 _aStrategic planning.
650 4 _aPlaneación estratégica
650 0 _aIntercultural communication.
650 4 _aComunicación intercultural
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0712/2007009124.html
_zTabla de contenido
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1204/2007009124-b.html
_zInformación biográfica
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1311/2007009124-d.html
_zDescripción dele ditor
905 _a01
942 _cNEWBFXC1
999 _c569906
_d569906
980 _851
_gRonald RUIZ