| 000 | 01098nam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 000602810 | ||
| 005 | 20240105151711.0 | ||
| 008 | 131128t20102010gw a rb 000 0 eng d | ||
| 020 | _a9783642145438 | ||
| 020 | _a3642145434 | ||
| 035 | _a389864 | ||
| 040 |
_aBTCTA _bspa _erda _cBTCTA _dUIASF |
||
| 050 | 4 |
_aHD 30.28 _bK68.2010 |
|
| 100 | 1 |
_aKotler, Philip _eautor _979532 |
|
| 245 | 1 | 4 |
_aThe quintessence of strategic management : _bwhat you really need to know to survive in business / _cPhilip Kotler, Roland Berger, Nils Bickhoff. |
| 264 | 1 |
_aHeidelberg : _bSpringer, _c2010, |
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| 264 | 4 | _c©2010. | |
| 300 |
_avii, 129 páginas : _bilustraciones ; _c21 cm |
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| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin medio _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye referencias bibliográficas. | ||
| 650 | 0 | _aStrategic planning | |
| 650 | 4 | _aPlaneación estratégica | |
| 700 | 1 |
_aBerger, Roland, _d1937- _eautor |
|
| 700 | 1 |
_aBickhoff, Nils _eautor |
|
| 905 | _a01 | ||
| 942 |
_cNEWBFXC1 _2lcc |
||
| 999 |
_c570788 _d570788 |
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| 980 |
_851 _gRonald RUIZ |
||