| 000 | 01057cam-a2200361-a-4500 | ||
|---|---|---|---|
| 001 | 000058183 | ||
| 005 | 20240105132707.0 | ||
| 008 | 940215t19881988mx a r 000 0 spa d | ||
| 035 | _a155555 | ||
| 035 | _a166797 | ||
| 035 | _a183932 | ||
| 035 | _a187282 | ||
| 035 | _aUIA0058183 | ||
| 040 |
_aUIASF _cUIASF |
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| 041 | 1 |
_aSPA _hENG |
|
| 050 | 4 |
_aHF 5823 _bK4518 |
|
| 100 |
_aKleppner, Otto _d1899-1982 |
||
| 245 | 1 | 0 |
_aOtto Kleppner's publicidad / _cThomas Russell, Glenn Verrill ; tr. José Manuel Salzar Palacios |
| 250 | _a9a ed. | ||
| 260 |
_aMéxico : _bPrentice-Hall Hispanoamericana, _cc1988 |
||
| 300 |
_axvii, 706 p. : _bil., tablas, diagrs., retrs. ; _c26 cm |
||
| 500 | _aTraducción de Otto Kleppner advertising procedure. | ||
| 504 | _aIncluye referencias e índice y glosario. | ||
| 650 | 0 | _aPublicidad. | |
| 700 | 1 |
_aRussell, Thomas Alfred _d1902- |
|
| 700 | 1 | _aVerrill, Glenn | |
| 700 | 1 | 1 | _aSalazar Palacios, José Manuel |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c57365 _d57365 |
||
| 980 |
_851 _gRonald RUIZ |
||