| 000 | 01076cam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 000607117 | ||
| 003 | OCoLC | ||
| 005 | 20240105151725.0 | ||
| 008 | 140113s2010 ohua rb 001 0 eng d | ||
| 020 | _a9780324789287 | ||
| 020 | _a0324789289 | ||
| 035 | _a389690 | ||
| 040 |
_aIXA _bspa _erda _cIXA _dUIASF |
||
| 050 | 4 |
_aHF 5415 _bL359.2010 |
|
| 100 | 1 |
_aLamb, Charles W _eautor |
|
| 245 | 1 | 0 |
_aMKTG3 : _bstudent edition / _c[Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel]. |
| 246 | 3 | _aMKTG | |
| 250 | _a2009-2010 ed. | ||
| 264 | 1 |
_aMason, OH : _bSouth-Western Cengage Learning, _c2010. |
|
| 300 |
_a326, [40] páginas : _bilustraciones ; _c28 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin medio _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 4 | _aMercadotecnia | |
| 700 | 1 |
_aHair, Joseph F _eautor |
|
| 700 | 1 |
_aMcDaniel, Carl D _eautor |
|
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c575083 _d575083 |
||
| 980 |
_851 _gRonald RUIZ |
||