000			01954cam a2200409 i 4500
001			000607473
005			20240105151730.0
008			140115t20132013mau r 001 0 eng d
010			_a2012037855
020			_a9781422189887
035			_a389745
040			_aDLC _bspa _erda _cDLC _dUIASF
050		4	_aHF 5415.13 _bH368.2013
245	0	0	_aHBR's 10 must reads on strategic marketing.
246	1	2	_aHBR's ten must reads on strategic marketing
246	1	2	_aHarvard business review's 10 must reads on strategic marketing
264		1	_aBoston, Mass. : _bHarvard Business Review Press, _c2013,
264		4	_c©2013.
300			_a206 páginas ; _c21 cm.
336			_atexto _btxt _2rdacontent
337			_asin medio _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
490	1		_aHBR's 10 must reads series
500			_aIncluye índice.
505	0		_aRethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
650		0	_aMarketing _xManagement.
650		4	_aMercadotecnia _xAdministración
650		0	_aStrategic planning.
650		4	_aPlaneación estratégica
730	0		_aHarvard business review.
830		0	_aHBR's 10 must reads series
905			_a01
942			_cNEWBFXC1
999			_c575433 _d575433
980			_851 _gRonald RUIZ