000			01569nam a2200361 i 4500
001			000607725
005			20240105151734.0
008			140116t20112011nyua r 001 0 eng d
020			_a9780071742894 (alk. paper)
035			_a389695
040			_aDLC _bspa _erda _cDLC _dUIAS
050		4	_aHF 5415.1265 _bG64.2011
100	1		_aGoldman, Aaron, _d1978- _eautor
245	1	0	_aEverything I know about marketing I learned from Google / _cAaron Goldman.
264		1	_aNew York : _bMcGraw-Hill, _c2011,
264		4	_c©2011.
300			_ax, 341 páginas : _bilustraciones ; _c24 cm.
336			_atexto _bn _2rdacontent
337			_asin medio _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
500			_aIncluye índice.
505	0		_aRelevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing.
650		0	_aInternet marketing.
650		4	_aMercadotecnia en Internet
650		4	_aMercadotecnia
650		0	_aMarketing.
610	2	4	_aGoogle.
905			_a01
942			_cNEWBFXC1
999			_c575679 _d575679
980			_851 _gRonald RUIZ