000			03451nam a2200505 i 4500
001			000610405
003			OCoLC
005			20241013223313.0
008			140205t20092009ilua rb 001 0 eng d
010			_a 2008040972
020			_a9780226114712 (alk. paper)
020			_a9780226114729 (pbk. : alk. paper)
020			_a0226114716 (alk. paper)
020			_a0226114724 (pbk. : alk. paper)
035			_a391175
040			_aICU/DLC _bspa _erda _cDLC _dUIASF
050		4	_aGN 495.6 _bC64.2009
100	1		_aComaroff, John L., _d1945- _eautor
245	1	0	_aEthnicity, Inc. / _cJohn L. Comaroff and Jean Comaroff.
246	1	2	_aEthnicity incorporated
264		1	_aChicago : _bUniversity of Chicago Press, _c2009,
264		4	_c©2009.
300			_a234 páginas, [8] páginas de láminas : _bilustraciones color ; _c24 cm.
336			_atexto _btxt _2rdacontent
337			_asin medio _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
490	1		_aChicago studies in practices of meaning
504			_aIncluye referencias bibliográficas (páginas 191-222) e índice.
505	0		_aPrologue -- Three or Four Things about Ethno-futures -- Questions of Theory -- Commodifying Descent, American-style -- A Tale of Two Ethnicities -- Nationality, Inc. ; Divinity, Inc. ; and Other Futures.
520			_aIn Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland's efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San 'Bushmen' with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs' incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity.
650		0	_aEthnicity.
650		4	_aEtnicidad
650		0	_aEthnicity _xEconomic aspects.
650		4	_aEtnicidad _xAspectos económicos
650		0	_aEthnicity _xEconomic aspects _zSouth Africa.
650		4	_aEtnicidad _xAspectos económicos - _zSudáfrica
700	1		_aComaroff, Jean _eautor
830		0	_aChicago studies in practices of meaning
905			_a01
942			_cNEWBFXC1
999			_c578344 _d578344
980			_8126340 _g ADMIN1