| 000 | 01192nam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 000613421 | ||
| 003 | OCoLC | ||
| 005 | 20240105151813.0 | ||
| 008 | 140304t20132013enka rb 001 0 eng d | ||
| 020 | _a9780077140007 (pbk.) | ||
| 020 | _a0077140001 (pbk.) | ||
| 035 | _a391755 | ||
| 035 | _a391756 | ||
| 040 |
_aQCL _bspa _erda _cQCL _dUIASF |
||
| 050 | 4 |
_aHF 5415 _bJ63.2013 |
|
| 100 | 1 |
_aJobber, David, _d1947- _eautor |
|
| 245 | 1 | 0 |
_aPrinciples and practice of marketing / _cDavid Jobber and Fiona Ellis-Chadwick. |
| 250 | _aSeventh edition. | ||
| 264 | 1 |
_aMaidenhead : _bMcGraw-Hill Higher Education, _c2013, |
|
| 264 | 4 | _c©2013. | |
| 300 |
_axxxv, 885 páginas : _bilustraciones a color ; _c27 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin medio _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye referencias bibliográficas. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 4 | _aMercadotecnia | |
| 650 | 0 |
_aMarketing _zEurope _vCase studies. |
|
| 650 | 4 |
_aMercadotecnia _zEuropa _vEstudio de casos |
|
| 700 | 1 |
_aEllis- Chadwick, Fiona. _eautor |
|
| 901 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c581333 _d581333 |
||
| 980 |
_851 _gRonald RUIZ |
||