000			01801nam a2200445 i 4500
001			000614375
005			20240105151818.0
008			140311t20132013nyuad rb 001 0 eng d
010			_a2013007818
020			_a9780814433225 (hardcover)
020			_a0814433227 (hardcover)
035			_a392297
040			_aDLC _bspa _erda _cDLC _dUIASF
050		4	_aHF 5415.332.Y66 _bF76.2013
100	1		_aFromm, Jeff, _eautor
245	1	0	_aMarketing to millennials : _breach the largest and most influential generation of consumers ever / _cJeff Fromm and Christie Garton.
246	1	0	_aReach the largest and most influential generation of consumers ever
264		1	_aNew York : _bAMACOM, American Management Association, _c2013,
264		4	_c©2013
300			_axix, 202 páginas : _bilustraciones, gráficas ; _c24 cm
336			_atext _btxt _2rdacontent
337			_asin medio _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye referemncias bibliográficas (páginas 179-191) e índice.
505	0		_aWho are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you.
650		0	_aYoung adult consumers _xAttitudes.
650		4	_aAdultos jóvenes consumidores - _xConsumidores
650		0	_aGeneration Y _xAttitudes.
650		4	_aGeneración Y - _xActitudes
650		0	_aTarget marketing.
650		4	_aMercado blanco
650		0	_aConsumer behavior.
650		4	_aComportamiento del consumidor
700	1		_aGarton, Christie, _eautor
905			_a01
942			_cNEWBFXC1
999			_c582280 _d582280
980			_851 _gRonald RUIZ