000 | 01801nam a2200445 i 4500 | ||
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001 | 000614375 | ||
005 | 20240105151818.0 | ||
008 | 140311t20132013nyuad rb 001 0 eng d | ||
010 | _a2013007818 | ||
020 | _a9780814433225 (hardcover) | ||
020 | _a0814433227 (hardcover) | ||
035 | _a392297 | ||
040 |
_aDLC _bspa _erda _cDLC _dUIASF |
||
050 | 4 |
_aHF 5415.332.Y66 _bF76.2013 |
|
100 | 1 |
_aFromm, Jeff, _eautor |
|
245 | 1 | 0 |
_aMarketing to millennials : _breach the largest and most influential generation of consumers ever / _cJeff Fromm and Christie Garton. |
246 | 1 | 0 | _aReach the largest and most influential generation of consumers ever |
264 | 1 |
_aNew York : _bAMACOM, American Management Association, _c2013, |
|
264 | 4 | _c©2013 | |
300 |
_axix, 202 páginas : _bilustraciones, gráficas ; _c24 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_asin medio _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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504 | _aIncluye referemncias bibliográficas (páginas 179-191) e índice. | ||
505 | 0 | _aWho are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you. | |
650 | 0 |
_aYoung adult consumers _xAttitudes. |
|
650 | 4 |
_aAdultos jóvenes consumidores - _xConsumidores |
|
650 | 0 |
_aGeneration Y _xAttitudes. |
|
650 | 4 |
_aGeneración Y - _xActitudes |
|
650 | 0 | _aTarget marketing. | |
650 | 4 | _aMercado blanco | |
650 | 0 | _aConsumer behavior. | |
650 | 4 | _aComportamiento del consumidor | |
700 | 1 |
_aGarton, Christie, _eautor |
|
905 | _a01 | ||
942 | _cNEWBFXC1 | ||
999 |
_c582280 _d582280 |
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980 |
_851 _gRonald RUIZ |