000 | 02030nam a2200445 i 4500 | ||
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001 | 000614520 | ||
005 | 20240105151818.0 | ||
008 | 130312t20062006caua r 001 0 eng d | ||
010 | _a2006008660 | ||
020 | _a0787982792 (cloth) | ||
020 | _a9780787982799 | ||
035 | _a392295 | ||
040 |
_aDLC _bspa _erda _cDLC _dUIASF |
||
050 | 4 |
_aHD 59 _bW37.2006 |
|
100 | 1 |
_aWeiner, Mark, _d1946- _eautor |
|
245 | 1 | 0 |
_aUnleashing the power of PR : _ba contrarian's guide to marketing and communication / _cMark Weiner. |
250 | _aFirst edition. | ||
264 | 1 |
_aSan Francisco : _bJossey-Bass, _c2006, |
|
264 | 4 | _c©2006. | |
300 |
_axxi, 247 páginas : _bilustraciones ; _c24 cm. |
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336 |
_atexto _btxt _2rdacontent |
||
337 |
_asin medio _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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500 | _a"A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators"--P. [v]. | ||
500 | _aIncluye índice. | ||
505 | 0 | _aNew opportunities for marketing and public relations -- New challenges facing marketing and public relations -- Measuring public relations programming -- Setting meaningful and measurable public relations objectives -- Using research to shape public relations strategy and tactics -- Evaluating public relations programs for continual improvement -- Real business results : proving, and improving, PR ROI -- From concept to reality -- Appendixes. 1. Delahaye executive audit ; 2. Delahaye media demographic audit ; 3. Delahaye journalist audit. | |
650 | 0 | _aPublic relations. | |
650 | 4 | _aRelaciones públicas | |
650 | 0 | _aBusiness communication. | |
650 | 4 |
_aEmpresas _xComunicación |
|
650 | 0 | _aComunicación en la mercadotecnia. | |
650 | 4 | _aComunicación en la administración | |
710 | 2 | _aInternational Association of Business Communicators | |
830 | 0 | _aJossey-Bass business & management series. | |
905 | _a01 | ||
942 | _cNEWBFXC1 | ||
999 |
_c582425 _d582425 |
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980 |
_851 _gRonald RUIZ |