000 01502cam a2200421 i 4500
001 000614528
003 OCoLC
005 20240105151818.0
008 140312s2013 mauad rb 001 0 eng d
010 _a 2012031189
020 _a9781422187395 (hbk. : alk. paper)
020 _a142218739X (hbk. : alk. paper)
035 _a392299
040 _aDLC
_bspa
_erda
_cDLC
_dUIASF
050 4 _aHD 30.28
_bL34.2013
100 1 _aLafley, A. G.
_q(Alan G.)
_eautor
245 1 0 _aPlaying to win :
_bhow strategy really works /
_cA.G. Lafley and Roger L. Martin.
264 1 _aBoston, Mass. :
_bHarvard Business Review Press,
_c2013.
300 _a260 páginas :
_bilustraciones ;
_c25 cm.
336 _atexto
_btxt
_2rdacontent
337 _asin medio
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
504 _aIncluye referencias bibliográficas e índice.
505 0 _aStrategy is choice -- What is winning -- Where to play -- How to win -- Play to your strengths -- Manage what matters -- Think through strategy -- Shorten your odds -- Conclusion : the endless pursuit of winning.
650 0 _aStrategic planning.
650 4 _aPlaneación estratégica
650 0 _aSuccess in business.
650 4 _aÉxito en los negocios
650 0 _aOrganizational change.
650 4 _aCambio organizacional
610 2 4 _aProcter & Gamble Company.
700 1 _aMartin, Roger L
_eautor
905 _a01
942 _cNEWBFXC1
999 _c582432
_d582432
980 _851
_gRonald RUIZ