000 | 01502cam a2200421 i 4500 | ||
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001 | 000614528 | ||
003 | OCoLC | ||
005 | 20240105151818.0 | ||
008 | 140312s2013 mauad rb 001 0 eng d | ||
010 | _a 2012031189 | ||
020 | _a9781422187395 (hbk. : alk. paper) | ||
020 | _a142218739X (hbk. : alk. paper) | ||
035 | _a392299 | ||
040 |
_aDLC _bspa _erda _cDLC _dUIASF |
||
050 | 4 |
_aHD 30.28 _bL34.2013 |
|
100 | 1 |
_aLafley, A. G. _q(Alan G.) _eautor |
|
245 | 1 | 0 |
_aPlaying to win : _bhow strategy really works / _cA.G. Lafley and Roger L. Martin. |
264 | 1 |
_aBoston, Mass. : _bHarvard Business Review Press, _c2013. |
|
300 |
_a260 páginas : _bilustraciones ; _c25 cm. |
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336 |
_atexto _btxt _2rdacontent |
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337 |
_asin medio _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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504 | _aIncluye referencias bibliográficas e índice. | ||
505 | 0 | _aStrategy is choice -- What is winning -- Where to play -- How to win -- Play to your strengths -- Manage what matters -- Think through strategy -- Shorten your odds -- Conclusion : the endless pursuit of winning. | |
650 | 0 | _aStrategic planning. | |
650 | 4 | _aPlaneación estratégica | |
650 | 0 | _aSuccess in business. | |
650 | 4 | _aÉxito en los negocios | |
650 | 0 | _aOrganizational change. | |
650 | 4 | _aCambio organizacional | |
610 | 2 | 4 | _aProcter & Gamble Company. |
700 | 1 |
_aMartin, Roger L _eautor |
|
905 | _a01 | ||
942 | _cNEWBFXC1 | ||
999 |
_c582432 _d582432 |
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980 |
_851 _gRonald RUIZ |