000 | 01769cam a2200421 i 4500 | ||
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001 | 000614710 | ||
005 | 20240105151820.0 | ||
008 | 140312s2011 caua rb 001 0 eng d | ||
010 | _a2010036007 | ||
020 | _a9780470613580 | ||
020 | _a0470613580 | ||
035 | _a392326 | ||
040 |
_aDLC _bspa _erda _cDLC _dUIASF |
||
050 | 4 |
_aHD 69.B7 _bA254.2011 |
|
100 | 1 |
_aAaker, David A. _eautor |
|
245 | 1 | 0 |
_aBrand relevance : _bmaking competitors irrelevant / _cDavid A. Aaker. |
250 | _aFirst edition. | ||
264 | 1 |
_aSan Francisco, CA : _bJossey-Bass, _c2011 |
|
300 |
_axvi, 381 páginas : _bilustraciones ; _c24 cm. |
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336 |
_atexto _btxt _2rdacontent |
||
337 |
_asin medio _bn _2rdamedia |
||
338 |
_avolumen _bnc _2rdacarrier |
||
490 | 1 | _aThe Jossey-Bass business & management series | |
505 | 0 | _aWinning the brand relevance battle -- Understanding brand relevance: categorizing, framing, consideration, and measurement -- Changing the retail landscape -- Market dynamics in the automobile industry -- The food industry adapts -- Finding new concepts -- Evaluation -- Defining and managing the category or subcategory -- Creating barriers: sustaining the differentiation -- Gaining and maintaining relevance in the face of market dynamics -- The innovative organization. | |
504 | _aIncluye referencias bibliográficas e índice. | ||
650 | 0 | _aBrand name products. | |
650 | 4 | _aProductos de marca | |
650 | 0 | _aBranding (Marketing) | |
650 | 4 | _aProductos de marca registrada (Mercadotecnia) | |
650 | 0 | _aTechnological innovations. | |
650 | 4 | _aInnovaciones tecnológicas | |
830 | 0 | _aJossey-Bass business & management series. | |
905 | _a01 | ||
942 | _cNEWBFXC1 | ||
999 |
_c582613 _d582613 |
||
980 |
_851 _gRonald RUIZ |