000			01769cam a2200421 i 4500
001			000614710
005			20240105151820.0
008			140312s2011 caua rb 001 0 eng d
010			_a2010036007
020			_a9780470613580
020			_a0470613580
035			_a392326
040			_aDLC _bspa _erda _cDLC _dUIASF
050		4	_aHD 69.B7 _bA254.2011
100	1		_aAaker, David A. _eautor
245	1	0	_aBrand relevance : _bmaking competitors irrelevant / _cDavid A. Aaker.
250			_aFirst edition.
264		1	_aSan Francisco, CA : _bJossey-Bass, _c2011
300			_axvi, 381 páginas : _bilustraciones ; _c24 cm.
336			_atexto _btxt _2rdacontent
337			_asin medio _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
490	1		_aThe Jossey-Bass business & management series
505	0		_aWinning the brand relevance battle -- Understanding brand relevance: categorizing, framing, consideration, and measurement -- Changing the retail landscape -- Market dynamics in the automobile industry -- The food industry adapts -- Finding new concepts -- Evaluation -- Defining and managing the category or subcategory -- Creating barriers: sustaining the differentiation -- Gaining and maintaining relevance in the face of market dynamics -- The innovative organization.
504			_aIncluye referencias bibliográficas e índice.
650		0	_aBrand name products.
650		4	_aProductos de marca
650		0	_aBranding (Marketing)
650		4	_aProductos de marca registrada (Mercadotecnia)
650		0	_aTechnological innovations.
650		4	_aInnovaciones tecnológicas
830		0	_aJossey-Bass business & management series.
905			_a01
942			_cNEWBFXC1
999			_c582613 _d582613
980			_851 _gRonald RUIZ