000 | 02224nam a2200433 i 4500 | ||
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001 | 000615297 | ||
005 | 20240105151823.0 | ||
008 | 140319t20072007maua rb 001 0 eng d | ||
010 | _a2007017287 | ||
020 | _a9781591391456 (hardcover : alk. paper) | ||
020 | _a1591391458 | ||
035 | _a392331 | ||
035 | _a392587 | ||
040 |
_aDLC _bspa _erda _cDLC _dUIASF |
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050 | 4 |
_aHF 5415.15 _bG55.2007 |
|
100 | 1 |
_aGilmore, James H., _d1959- _eautor |
|
245 | 1 | 0 |
_aAuthenticity : _bwhat consumers really want / _cJames H. Gilmore, B. Joseph Pine II. |
246 | 1 | 0 | _aWhat consumers really want |
264 | 1 |
_aBoston, Massachusetts : _bHarvard Business School Press, _c2007, |
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264 | 4 | _c©2007. | |
300 |
_axiii, 299 páginas : _bilustraciones ; _c25 cm |
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336 |
_atexto _btxt _2rdacontent |
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337 |
_asin medio _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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504 | _aIncluye referencias bibliográficas (páginas [253]-281) e índice. | ||
505 | 0 | _aAuthenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities. | |
650 | 0 | _aProduct management. | |
650 | 4 | _aAdministración del producto | |
650 | 0 | _aConsumer behavior. | |
650 | 4 | _aComportamiento del consumidor | |
650 | 0 | _aConsumers' preferences. | |
650 | 4 | _aPreferencias de los consumidores. | |
700 | 1 |
_aPine, B. Joseph _eautor |
|
905 | _a01 | ||
942 | _cNEWBFXC1 | ||
999 |
_c583198 _d583198 |
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980 |
_851 _gRonald RUIZ |