000			02224nam a2200433 i 4500
001			000615297
005			20240105151823.0
008			140319t20072007maua rb 001 0 eng d
010			_a2007017287
020			_a9781591391456 (hardcover : alk. paper)
020			_a1591391458
035			_a392331
035			_a392587
040			_aDLC _bspa _erda _cDLC _dUIASF
050		4	_aHF 5415.15 _bG55.2007
100	1		_aGilmore, James H., _d1959- _eautor
245	1	0	_aAuthenticity : _bwhat consumers really want / _cJames H. Gilmore, B. Joseph Pine II.
246	1	0	_aWhat consumers really want
264		1	_aBoston, Massachusetts : _bHarvard Business School Press, _c2007,
264		4	_c©2007.
300			_axiii, 299 páginas : _bilustraciones ; _c25 cm
336			_atexto _btxt _2rdacontent
337			_asin medio _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye referencias bibliográficas (páginas [253]-281) e índice.
505	0		_aAuthenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.
650		0	_aProduct management.
650		4	_aAdministración del producto
650		0	_aConsumer behavior.
650		4	_aComportamiento del consumidor
650		0	_aConsumers' preferences.
650		4	_aPreferencias de los consumidores.
700	1		_aPine, B. Joseph _eautor
905			_a01
942			_cNEWBFXC1
999			_c583198 _d583198
980			_851 _gRonald RUIZ