| 000 | 01375nam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 000615503 | ||
| 005 | 20240105151826.0 | ||
| 008 | 140320s2013 enka rb 001 0 eng d | ||
| 010 | _a2013000333 | ||
| 020 | _a9781118345603 (hardback : alk. paper) | ||
| 020 | _z9781118345603 (epub) | ||
| 020 | _z9781118345603 (emobi) | ||
| 020 | _z9781118345603 (epdf) | ||
| 035 | _a392498 | ||
| 040 |
_aDLC _bspa _erda _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415.32 _bB37.2013 |
|
| 100 | 1 |
_aBarden, Phil, _d1959-, _eautor |
|
| 245 | 1 | 0 |
_aDecoded : _bthe science behind why we buy / _cPhil Barden ; foreword by Rory Sutherland. |
| 264 | 1 |
_aChichester, UK : _bJohn Wiley & Sons Ltd., _c2013. |
|
| 300 |
_axviii, 270 páginas : _bilustraciones a color ; _c24 cm |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin medio _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye referencias bibliográficas (páginas 259-268) e índice. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 4 | _aComportamiento del consumidor | |
| 650 | 0 |
_aMarketing _xPsychological aspects. |
|
| 650 | 4 |
_aMercadotecnia _xAspectos psicológicos |
|
| 776 | 0 | 8 |
_iOnline version: _aBarden, Phil. _tDecoded _dChichester, West Sussex : John Wiley & Sons Ltd., [2013] _z9781118345580 _w(DLC) 2013001508 |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c583404 _d583404 |
||
| 980 |
_851 _gRonald RUIZ |
||