000			02276nam a2200409 i 4500
001			000616922
003			OCoLC
005			20240105151831.0
008			140326t20142014nyua rb 001 0 eng d
020			_a9780415534840
020			_a9780415534857
020			_a9780203108994
020			_a020310899X
020			_a0415534844
020			_a0415534852
035			_a392389
040			_aDKDLA _bspa _erda _cDKDLA _dUIASF
050		4	_aGV 716 _bL48.2014
245	0	0	_aLeveraging brands in sport business / _cedited by Mark P. Pritchard & Jeffrey L. Stinson.
264		1	_aNew York, NY ; _aLondon : _bRoutledge/Taylor & Francis Group, _c2014,
264		4	_c©2014.
300			_axi, 249 páginas : _bilustraciones ; _c25 cm.
336			_atexto _btxt _2rdacontent
337			_asin medio _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
500			_aIncluye referencias bibliográficas e índice.
505	0		_aPart I: Foundations in Sport Business 1. Brand Equity: Management Measurement in the Sport Setting Jay Gladden, Indiana University Purdue University, Indianapolis 2. Consumer Behavior & Motivation: Why are sport even consumers so special? Frank Pons, Laval University, Marilyn Giroux, Concordia University, Mehdi Mourali, University of Calgary, Canada 3. Sport Consumer Attitude: It's Formation, Function & Effect on Information Processing Dan Funk Temple University & Daniel Lock, Griffith University, Australia 4. Creating Value as Part of Sport Marketing Ron McCarville, University of Waterloo, Canad & Jeff Stinson, Central Washington University 5. Ethical Decision-Making in Sport & Business Mark Pritchard, Central Washington University Part II: Applications in Sport Business 6. Undertaking Successful Brand Design in Sport Keven Malkewitz, Western Oregon University & Colleen Bee, Oregon State University 7. Lions, and Tigers, and Bears Oh My: Developing Brand Identity i Sports Vassilis Dalakis, California State University, San Marcos & Greg Rose, University of Washington ...
650		0	_aSports _xMarketing
650		4	_aDeportes _xMercadotecnia
700	1		_aPritchard, Mark P., _eeditor
700	1		_aStinson, Jeffrey, _eeditor
905			_a01
942			_cNEWBFXC1
999			_c584819 _d584819
980			_851 _gRonald RUIZ