000			03279nam a2200505 i 4500
001			000621768
003			OCoLC
005			20240105151859.0
008			140629s2013 gw a r 000 0 eng d
020			_a9783899554779 (hbk.)
020			_a3899554779 (hbk.)
035			_a394029
040			_aSITPL _bspa _erda _cSITPL _dUIASF
050			_aNK 2195.S89 _bB73.2013
245	0	0	_aBrand spaces : _bbranded architecture and the future of retail design / _cthis book was conceived, edited and designed by Gestalten ; edited by Robert Klanten, Sven Ehmann, and Sofia Borges ; text and preface by Sofia Borges.
264		1	_aBerlin : _bGestalten, _c2013.
300			_a239 páginas : _bilustraciones a color ; _c31 cm
336			_atexto _btxt _2rdacontent
337			_asin medio _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
500			_aIncluye índice.
505	0		_aDesigning desire: rebranding the commercial landscape ; 01: Nike ; Camper ; Nokia ; Audi ; Freitag ; Uniqlo ; Issey Miyake ; Anthropologie ; Aesop ; Artek ; Gaggenau ; Starbucks ; H&M ; Adidas ; Ikea -- 02: Workshop ; Rainbow rooms ; Grayscale ; Straight forward ; Landmarks ; Playtime ; Oh la la ; Laboratory.
520			_aBrands are always hungry for new communication ideas. With unique spatial experiences quirky events, experimental showrooms, radical pop-up shops, and stunning flagship stores they are reaching out to their most sophisticated audiences. Brand Spaces showcases cutting-edge interior concepts and locations with character that effectively communicate brands in several dimensions at the same time. Decision-makers from leading brands such as Audi, Camper, Aesop, Freitag, Gaggenau, Nike, Nokia, and Starbucks share concepts and strategies that communicate overall brand identity while respecting local specifications. On top of that, a wide range of exceptional examples of contemporary interior design proves that the work of smaller brands and local retailers is as groundbreaking as that of larger global players. In short, Brand Spaces shows how trailblazers are creating branded worlds that are more than worth a visit. They are places that become urban landmarks or community hubs; they provide us with experiences that stick with us on an emotional level and we buy products there as souvenirs to preserve their memory.
650		0	_aCorporate image _xDesign.
650		4	_aImagen corporativa. _xDiseño
650		0	_aStores, Retail _xDesign.
650		4	_aAlmacenes al por menor - _xDiseño
650		0	_aBranding (Marketing)
650		4	_aProductos de marca registrada (Mercadotecnia)
650		0	_aInterior architecture _vPictorial works.
650		4	_aArquitectura de interiores _vObras ilustradas
650		0	_aDecoración de tiendas _vPictorial works.
650		4	_aDecoración de tiendas _vObras ilustradas
650		0	_aStores, Retail _xDesign and construction.
650		4	_aAlmacenes al por menor - _xDiseño y construcción
700	1		_aKlanten, Robert _eeditor
700	1		_aEhmann, Sven _eeditor
700	1		_aBorges, Sofia _eeditor _eredactor _eprologuista
710	2		_aGestalten _eorganismo creador _eorganismo editor _eorganismo diseñador
905			_a01
942			_cNEWBFXC1
999			_c589638 _d589638
980			_851 _gRonald RUIZ