| 000 | 01360nam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 000624893 | ||
| 003 | OCoLC | ||
| 005 | 20240105151927.0 | ||
| 008 | 140626t20102010enka rb 001 0 eng d | ||
| 020 | _a9780077123307 | ||
| 020 | _a0077123301 | ||
| 035 | _a394872 | ||
| 040 |
_aSISPL _bspa _erda _cSISPL _dUIASF |
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| 050 | 4 |
_aHF 5415.12.E8 _bJ63.2010 |
|
| 100 | 1 |
_aJobber, David, _d1947- _eautor |
|
| 245 | 1 | 0 |
_aPrinciples and practice of marketing / _cDavid Jobber. |
| 250 | _aSixth edition. | ||
| 264 | 1 |
_aLondon ; _bMcGraw-Hill, _c[2010], |
|
| 264 | 4 | _c©2010. | |
| 300 |
_axxx, 946 páginas : _bilustraciones a color ; _c27 cm |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin medio _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 520 | 8 | _aThis textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice. | |
| 650 | 0 | _aMarketing. | |
| 650 | 4 | _aMercadotecnia | |
| 650 | 0 |
_aMarketing _zEurope _vCase studies. |
|
| 650 | 4 |
_aMercadotecnia _zEuropa - _vEstudios de caso |
|
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c592749 _d592749 |
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| 980 |
_851 _gRonald RUIZ |
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