| 000 | 01144nam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 000625995 | ||
| 003 | OCoLC | ||
| 005 | 20240105151938.0 | ||
| 008 | 140708t20122012enka rb 001 0 eng d | ||
| 010 | _a 2011932885 | ||
| 020 | _a9781848448582 (hbk.) | ||
| 020 | _a1848448589 (hbk.) | ||
| 020 | _z9781781001042 (ebook) | ||
| 020 | _z1781001049 (ebook) | ||
| 035 | _a394966 | ||
| 040 |
_aUKMGB _bspa _erda _cUKMGB _dUIASF |
||
| 050 | 4 |
_aHF 5814 _bH36.2012 |
|
| 245 | 0 | 0 |
_aHandbook of research on international advertising / _cedited by Shintaro Okazaki. |
| 264 | 1 |
_aCheltenham, U.K. ; _aNorthampton, Massachusetts, USA : _bEdward Elgar, _c[2012], |
|
| 264 | 4 | _c©2012. | |
| 300 |
_axxiii, 543 páginas : _bilustraciones ; _c24 cm |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin medio _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 |
_aAdvertising _xResearch |
|
| 650 | 4 |
_aPublicidad _xInvestigación |
|
| 700 | 1 |
_aOkazaki, Shintaro _eeditor |
|
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c593849 _d593849 |
||
| 980 |
_851 _gRonald RUIZ |
||