000			02087nam a2200361 i 4500
001			000656575
005			20240105152216.0
008			150630t20122012caua rb 000 0 eng d
010			_a2010051833
020			_a9781412996037
020			_a1412996031
035			_a403276
040			_aDLC _bspa _erda _cDLC _dUIASF
050		4	_aHF 5415.13 _bC33.2012
245	0	0	_aCases in marketing management / _cedited by Kenneth E. Clow, Donald Baack.
264		1	_aThousand Oaks, Calif. : _bSAGE Publications, _c2012,
264		4	_c©2012.
300			_a1 volumen (en varias paginaciones) : _bilustraciones ; _c24 cm
336			_atexto _btxt _2rdacontent
337			_asin medio _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye referencias bibliográficas.
505	0		_aMachine generated contents note: 1.The Nature of Marketing Management -- Chantale and Clinton Call for Service -- 2.Market Analysis -- Genicon: A Surgical Strike Into Emerging Markets -- HyundaiCard's Marketing Strategy -- TerraCycle, Inc. -- 3.Data Warehousing -- Air Miles Canada: Rebranding the Air Miles Reward Program -- Conroy's Acura: Customer Lifetime Value and Return on Marketing -- 4.Building a Customer-Oriented Marketing Department -- A Difficult Hiring Decision at Central Bank -- Boman Communications -- 5.Customer Acquisition Strategies and Tactics -- Ruth's Chris: The High Stakes of International Expansion -- The Ultimate Fighting Championships (UFC): The Evolution of a Sport -- Best Buy Inc. -- Dual Branding in China -- 6.Pricing -- Hanson Production: Pricing for Opening Day -- Sy.Med Development, Inc. -- Arvind Mills: Re-Evaluating Profitability -- 7.Advertising, Alternative and Direct Marketing -- La Hacienda del Sol -- Shoppers Stop -- Targeting the Young --
650		0	_aMarketing _xManagement _vCase studies.
650		4	_aMercadotecnia _xAdministración _vEstudio de casos
700	1		_aClow, Kenneth E. _eeditor
700	1		_aBaack, Donald. _eeditor
905			_a01
942		1	_cNEWBFXC1
999			_c612645 _d612645
980			_851 _gRonald RUIZ