| 000 | 02545nam a2200457 i 4500 | ||
|---|---|---|---|
| 001 | 000656862 | ||
| 005 | 20241013230315.0 | ||
| 008 | 150707s2012 nyua rb 001 0 eng d | ||
| 010 | _a2013454237 | ||
| 020 | _a9780061710292 | ||
| 035 | _a403178 | ||
| 040 |
_aUPZ _bspa _erda _cUPZ _dUIASF |
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| 050 | 4 |
_aPE 1445.M4 _bG43.2012 |
|
| 100 | 1 |
_aGeary, James, _d1962- _eautor |
|
| 245 | 1 | 0 |
_aI is an other : _bthe secret life of metaphor and how it shapes the way we see the world / _cJames Geary. |
| 246 | 1 | 0 | _aSecret life of metaphor and how it shapes the way we see the world |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York : _bHarperCollins, _c2012. |
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| 300 |
_a296 páginas : _bilustraciones ; _c22 cm |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye referencias bibliográficas (páginas 259-289) e índice. | ||
| 520 | _aGeary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory. | ||
| 505 | 0 | _aForeword : why I is an other -- Metaphor and thought : all shook up -- Metaphor and etymology : language is fossil poetry -- Metaphor and money : how high can a dead cat bounce? -- Metaphor and the mind : imagining an apple in someone's eye -- Metaphor and advertising : imaginary gardens with real toads in them -- Metaphor and the brain : bright sneezes and loud sunlight -- Metaphor and the body : anger is a heated fluid in a container -- Metaphor and politics : freedom fries and liberty cabbage -- Metaphor and pleasure : experience is a comb that nature gives to bald men -- Metaphor and children : how should one refer to the sky? -- Metaphor and science : the earth is like a rice pudding -- Metaphor and parables and proverbs : mighty darn good lies -- Metaphor and innovation : make it strange -- Metaphor and psychology : a little splash of color from my mother -- Backword : the logic of metaphor. | |
| 650 | 0 | _aMetaphor. | |
| 650 | 4 | _aMetáfora | |
| 650 | 0 | _aRhetoric and psychology. | |
| 650 | 4 |
_aRetórica _xPsicología |
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| 650 | 0 | _aThought and thinking. | |
| 650 | 4 | _aPensamiento y reflexión | |
| 650 | 0 | _aLanguage and languages. | |
| 650 | 4 | _aLenguaje y lenguas | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c612926 _d612926 |
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| 980 |
_8126340 _g ADMIN1 |
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| 003 | MX-MxUI | ||