000			01664nam a2200409 i 4500
001			000657228
005			20240105152228.0
008			150715t20142014flua rb 001 0 eng d
010			_a2013035804
020			_a9781482203608
035			_a403666
040			_aDLC _bspa _erda _cDLC _dUIASF
050		4	_aHF 5415.153 _bG36.2014
100	1		_aGarcia, Rosanna _eautor
245	1	0	_aCreating and marketing new products and services / _cRosanna Garcia.
264		1	_aBoca Raton, FL : _bCRC Press, Taylor & Francis Group, _c2014,
264		4	_c©2014.
300			_axxv, 412 páginas : _bilustraciones ; _c26 cm
336			_atexto _btxt _2rdacontent
337			_asin medio _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
490	1		_aBusiness & management
504			_aIncluye referencias bibliográficas e índice.
505	0		_aThe proactive new product development process -- New product innovation strategy -- Opportunity identification and idea generation: the fuzzy front end -- Out of the fuzzy front end into the design phase -- The concept test -- Perceptual maps -- Estimating sales potential -- The proactive new product development process -- Product/market testing -- Launch and beyond -- Global new product development -- Sustainability in innovation.
650		0	_aNew products.
650		4	_aProductos nuevos
650		0	_aMarketing research.
650		4	_aInvestigación de mercado
650		0	_aProduct design.
650		4	_aDiseño de producto
830		0	_aHow to series (Oxford, England). _pBusiness & management
905			_a01
942		1	_cNEWBFXC1
999			_c613280 _d613280
980			_851 _gRonald RUIZ