000			02868nam a2200541 i 4500
001			000662146
005			20240219125521.0
008			151012t20072007nyuad frb 001 0 eng d
010			_a2007021359
020			_a9780446580960
020			_a0446580961
035			_aR080495
040			_aDLC _bspa _erda _cDLC _dUIASF
050		4	_aHB 3505 _bP44.2007
100	1		_aPenn, Mark J., _eautor
245	1	0	_aMicrotrends : _bthe small forces behind tomorrow's big changes / _cMark J. Penn ; with E. Kinney Zalesne.
246	1	0	_aSmall forces behind tomorrow's big changes
250			_aFirst edition: september 2007.
264		1	_aNew York ; _bBoston : _bTwelve Hachette Book Group, _c2007,
264		4	_c©2007.
300			_axxi, 425 páginas : _bilustraciones, gráficas, tablas ; _c24 cm
336			_atexto _btxt _2rdacontent
337			_asin mediación _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
500			_aEjemplar con sobrecubierta.
504			_aIncluye referencias bibliográficas (páginas 371-409) e índice.
506			_aAbierta a los investigadores bajo las restricciones de la biblioteca.
520			_aPollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description.
540			_aQueda prohibida la reproducción de este material por cualquier medio.
541			_aDonación de: Biblioteca Manuel Arango Arias.
541			_aColección Manuel Arango Arias. Arte.
651		0	_aEstados Unidos _xPopulation _xSocial aspects.
651		4	_aEstados Unidos _xPoblación _xAspectos sociales
650		0	_aSocial influence.
650		4	_aInfluencia social
650		0	_aSocial change.
650		4	_aCambio social
700	1		_aZalesne, E. Kinney, _eautor
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0718/2007021359.html _zTabla de contenido
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0731/2007021359-d.html _zDescripción del editor
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0742/2007021359-b.html _zInformación biográfica
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942		1	_cNEWBAH2
999			_c618076 _d618076
980			_8126340 _g ADMIN1