000 | 02868nam a2200541 i 4500 | ||
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001 | 000662146 | ||
005 | 20240219125521.0 | ||
008 | 151012t20072007nyuad frb 001 0 eng d | ||
010 | _a2007021359 | ||
020 | _a9780446580960 | ||
020 | _a0446580961 | ||
035 | _aR080495 | ||
040 |
_aDLC _bspa _erda _cDLC _dUIASF |
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050 | 4 |
_aHB 3505 _bP44.2007 |
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100 | 1 |
_aPenn, Mark J., _eautor |
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245 | 1 | 0 |
_aMicrotrends : _bthe small forces behind tomorrow's big changes / _cMark J. Penn ; with E. Kinney Zalesne. |
246 | 1 | 0 | _aSmall forces behind tomorrow's big changes |
250 | _aFirst edition: september 2007. | ||
264 | 1 |
_aNew York ; _bBoston : _bTwelve Hachette Book Group, _c2007, |
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264 | 4 | _c©2007. | |
300 |
_axxi, 425 páginas : _bilustraciones, gráficas, tablas ; _c24 cm |
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336 |
_atexto _btxt _2rdacontent |
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337 |
_asin mediación _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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500 | _aEjemplar con sobrecubierta. | ||
504 | _aIncluye referencias bibliográficas (páginas 371-409) e índice. | ||
506 | _aAbierta a los investigadores bajo las restricciones de la biblioteca. | ||
520 | _aPollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description. | ||
540 | _aQueda prohibida la reproducción de este material por cualquier medio. | ||
541 | _aDonación de: Biblioteca Manuel Arango Arias. | ||
541 | _aColección Manuel Arango Arias. Arte. | ||
651 | 0 |
_aEstados Unidos _xPopulation _xSocial aspects. |
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651 | 4 |
_aEstados Unidos _xPoblación _xAspectos sociales |
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650 | 0 | _aSocial influence. | |
650 | 4 | _aInfluencia social | |
650 | 0 | _aSocial change. | |
650 | 4 | _aCambio social | |
700 | 1 |
_aZalesne, E. Kinney, _eautor |
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856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0718/2007021359.html _zTabla de contenido |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0731/2007021359-d.html _zDescripción del editor |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0742/2007021359-b.html _zInformación biográfica |
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942 | 1 | _cNEWBAH2 | |
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_8126340 _g ADMIN1 |