| 000 | 01014nam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 000667827 | ||
| 005 | 20240105152413.0 | ||
| 008 | 160106t20162016caua r 000 0 eng d | ||
| 020 | _a9781452292144 | ||
| 035 | _a407151 | ||
| 040 |
_aDLC _bspa _erda _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5414 _bK672.2016 |
|
| 100 | 1 |
_aKotler, Philip _eautor _979532 |
|
| 245 | 1 | 0 |
_aSocial marketing : _bchanging behaviors for good / _cNancy R. Lee, Philip Kotler. |
| 250 | _a5 edition. | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c2016, |
|
| 264 | 4 | _c©2016. | |
| 300 |
_axv, 567 páginas : _bilustraciones ; _c24 cm |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 650 | 0 | _aSocial marketing | |
| 650 | 4 | _aMercadotecnia social | |
| 650 | 0 | _aBehavior modification | |
| 650 | 4 | _aModificación de la conducta | |
| 700 | 1 |
_aLee, Nancy, _d1945- _eautor |
|
| 905 | _a01 | ||
| 942 | 1 |
_cNEWBFXC1 _2lcc |
|
| 999 |
_c623711 _d623711 |
||
| 980 |
_851 _gRonald RUIZ |
||