000 00798cam-a2200289-a-4500
001 000063729
005 20240105133005.0
008 930514t19671967xxu r 000 0 eng d
035 _a134130
035 _aUIA0063729
040 _aUIASF
_cUIASF
041 0 _aENG
050 4 _aHD 31
_bA53.81
100 _aMiller, Ernest Charles
_d1925-
245 1 0 _aMarketing planning :
_bapproaches of selected companies /
_cErnest C. Miller
260 _aNew York :
_bAmerican Management Association,
_cc1967
300 _a100 p. ;
_c28 cm
440 0 _aAMA research study ;
_v81
500 _aIncluye índice.
650 0 _aAdministración industrial
650 0 _aMercadotecnia
_xEstudio de casos.
905 _a01
942 1 _cNEWBFXC1
999 _c62851
_d62851
980 _851
_gRonald RUIZ