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001 | 000682901 | ||
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008 | 160715r20092010enka rb 001 0 eng d | ||
010 | _a2009017056 | ||
020 | _a9780749454500 | ||
020 | _a0749454504 | ||
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040 |
_aDLC _bspa _erda _cDLC _dUIASF |
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050 | 4 |
_aHF 5415.32 _bH54.2010 |
|
100 | 1 |
_aHigham, William _eautor |
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245 | 1 | 4 |
_aThe next big thing : _bspotting and forecasting consumer trends for profit / _cWilliam Higham. |
250 | _aFirst published, reprinted. | ||
264 | 1 |
_aLondon ; _aPhiladelphia : _bKogan Page Limited, _c2010, 2009. |
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300 |
_aix, 261 páginas : _bilustraciones ; _c25 cm |
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336 |
_atexto _btxt _2rdacontent |
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337 |
_asin mediación _bn _2rdamedia |
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338 |
_avolumen _bnc _2rdacarrier |
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504 | _aIncluye referencias bibliográficas e indice. | ||
505 | 0 | _aThe importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice. | |
650 | 0 |
_aConsumer behavior _xForecasting. |
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650 | 4 |
_aComportamiento del consumidor _xPronósticos |
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650 | 0 | _aNew products. | |
650 | 4 | _aNuevos productos | |
650 | 0 | _aSales forecasting. | |
650 | 4 | _aPronóstico de ventas | |
905 | _a01 | ||
942 | 1 | _cNEWBFXC1 | |
999 |
_c638684 _d638684 |
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980 |
_851 _gRonald RUIZ |