000			01836nam a2200397 i 4500
001			000682901
005			20240105152717.0
008			160715r20092010enka rb 001 0 eng d
010			_a2009017056
020			_a9780749454500
020			_a0749454504
035			_a412663
040			_aDLC _bspa _erda _cDLC _dUIASF
050		4	_aHF 5415.32 _bH54.2010
100	1		_aHigham, William _eautor
245	1	4	_aThe next big thing : _bspotting and forecasting consumer trends for profit / _cWilliam Higham.
250			_aFirst published, reprinted.
264		1	_aLondon ; _aPhiladelphia : _bKogan Page Limited, _c2010, 2009.
300			_aix, 261 páginas : _bilustraciones ; _c25 cm
336			_atexto _btxt _2rdacontent
337			_asin mediación _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye referencias bibliográficas e indice.
505	0		_aThe importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice.
650		0	_aConsumer behavior _xForecasting.
650		4	_aComportamiento del consumidor _xPronósticos
650		0	_aNew products.
650		4	_aNuevos productos
650		0	_aSales forecasting.
650		4	_aPronóstico de ventas
905			_a01
942		1	_cNEWBFXC1
999			_c638684 _d638684
980			_851 _gRonald RUIZ