000 01271nam a2200361 i 4500
001 000684054
005 20240105152736.0
008 160817s2014 gw a r 000 0 eng d
020 _a9783899555103
020 _a3899555104
035 _a413207
040 _aDKDLA
_bspa
_erda
_cDKDLA
_dOCLCO
_dUIASF
050 4 _aHF 5415.13
_bW56.2014
245 0 0 _aWinkreative design stories :
_ba global view on branding, design and publishing.
264 1 _aBerlin :
_bGestalten,
_c2014.
300 _a344 páginas :
_bilustraciones ;
_c31 cm
336 _atexto
_btxt
_2rdacontent
337 _asin mediación
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
505 0 _aIndhold; Introduction; Storytelling; Charm; Shape shifters; Intelligence; Clarity; Craft; People and process; 10 key moments; Acknowledgements.
610 2 4 _aWinkreative (Firma)
650 0 _aBranding (Marketing)
_xManagement
_vCase studies
650 4 _aProductos de marca registrada (Mercadotecnia) -
_xAdministración -
_vEstudio de casos
650 0 _aBusiness enterprises
650 4 _aEmpresas comerciales
710 2 _aWinkreative (Firma)
_eentidad editora
740 0 2 _aDesign stories
905 _a01
942 1 _cNEWBFXC1
999 _c639837
_d639837
980 _851
_gRonald RUIZ