| 000 | 01119nam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 000686839 | ||
| 005 | 20240105152900.0 | ||
| 008 | 170119t19821982caua rb 001 0 eng d | ||
| 020 | _a0201083434 | ||
| 020 | _a9780201083439 | ||
| 035 | _a416034 | ||
| 040 |
_aUIASF _bspa _erda _cUIASF _dUIASF |
||
| 050 | 4 |
_aHF 5415.15 _bW56.1982 |
|
| 100 | 1 |
_aWind, Yoram _eautor |
|
| 245 | 1 | 0 |
_aProduct policy : _bconcepts, methods, and strategy / _cYoram J. Wind. |
| 264 | 1 |
_aMenlo Park, California : _bAddison-Wesley Publishing Company, _c[1982], |
|
| 264 | 4 | _c©1982. | |
| 300 |
_a666 páginas : _bilustraciones ; _c24 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 490 | 1 |
_aAddison-Wesley Series in marketing _v8343 |
|
| 504 | _aIncluye referencias bibliográficas (páginas [623]-648) e índice. | ||
| 650 | 4 | _aAdministración de productos | |
| 650 | 4 | _aProductos nuevos | |
| 830 | 0 |
_aAddison-Wesley Series in marketing ; _v8343. |
|
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c642614 _d642614 |
||
| 980 |
_851 _gRonald RUIZ |
||